What is copywriting and Why is it important?
Copywriting is the process of turning words into cash. Selling your product through words.
More specifically, web copywriting is the process of developing the wording of websites that sell something.
The job of your website is to: 1) Explain how your product fills the wants & desires of your customer 2) Take the customers order as fast & easily as possible.
The point of copywriting is to clearly communicate the value of your product or service to your visitors. In the offline world, a salesperson does this. On a website you are completely dependent on the power of your words to qualify prospects, give your sales pitch, close the sale and take the order.
Based on the statistics given above (85% of Visitors abandon a new site) – our websites are not doing a very good job. Some people even condone firing your website. I say: ‘don’t fire it, fix it.’
How do you fix your website’s sales copy?
As you will learn in future issues of Trafficology, there are very specific ways to engage the reader at a deeper level. We will discuss how to become a better copywriter, and the things you can do to enhance your copy Air Jordan Retro. But, in this course we will focus on the basic fundamentals of copywriting Cheap Jordans For Sale Controlling Intestinal Gas Naturally – free article courtesy of ArticleCity.
The first step in copywriting is to understand the wants & desires of the people who will buy your product. You learned in lesson 2 how to easily find this information with some basic research.
If you did that research when finding keywords, you can use the same information here. If you did not conduct that research, I highly recommend that you review lesson 2 and learn exactly how to find the customers who will come to your site and will buy your product. This is the fundamental building block of copywriting – without it you can’t know for sure which customers to focus your efforts on.
Once we understand the wants & desires of our visitors Jordan Shoes, then we need to think about how we can frame our offer. Remember Joradns, you are not selling a product with physical features – you are selling a solution to a problem that the customer is having. You are not talking about the product specifications – you are talking about the benefits and how your product fills the wants and desires of the visitor.
What we need to do is create a sales presentation that:
Grabs the visitors attention with a compelling headline
Draws the readers interest by creating a connection between their problem / desire and your solution
Peaks their Desire by making an emotionally compelling & believable case for your product
Motivates the reader to take action and fill their wants & needs by purchasing your product or service.
When you write your web copy you need to walk the reader through each of these 4 steps. Use what you have learned about the readers to reach their deepest emotions and compel them to give you money in exchange for your solution to their problem.
Sometimes visitors already know what they want and you just need to show them the order button. Sometimes your visitors don’t even know they have a problem – and you have to explain everything step-by-step. But, every time you need to help your visitors achieve what they really “want” – that right THERE is the point of copywriting and salesmanship on the web.